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![]() And if there were, they were limited release, but then of course we really liked the Hammer Horror stuff too. Like, I don’t remember seeing, Ardeth BeyĬhris: Werewolf of London, frankly. Justin: Well, growing up there weren’t any Scooby-Doo villain masks, I don’t know a makeup effects artist or, horror fan that’s not a Scooby-Doo fan.Ĭhris: But also, doing the famous monsters, the Universal monsters, you know, we wanted to do some characters that no one had done before. ![]() Philip: You mentioned something about wanting to have good masks of properties that you like, and especially underrepresented characters, like the villains which I totally agree with, I love this because I always found the villains more interesting. I think some of the categories were more trying to figure out more evergreen things that people would collect year-round. You know, even things like pins and air fresheners, and things that horror bay things that people can enjoy all year and buy year-round and collect.Ĭhris: I think we just got licenses of things that we liked and that we thought were cool, and that we thought would sell. ![]() A lot of people buy them year-round, collectors, but we want it to move into more evergreen items. We’re stressed to the gills at Halloween.Ĭhris: Yeah, but now, I mean, a lot of the products are evergreen, even the masks for that matter. “Oh, Yeah, I bet you guys are popular around Halloween.” Nope, we’re popular in January. We need money now, so we are ready for October. “Well don’t you guys need money in October?” No, no, no. In the early days it was kind of, I would say it was difficult trying to explain to the banks.Ĭhris: It was always difficult to try and explain to the banks, but they certainly love us now. Justin: But we also wanted to make stuff that wasn’t viewed as seasonal. For Justin, even more of the figures, and definitely in the scales that he and I both grow up loving. Then we progressed into costumes, and then started introducing collectibles, which made a lot more sense to evolve into the action figures, the higher end collectibles, and then we also took on some passion projects too for me, the tabletop gaming industry, yeah. So, we thought that would be a good starting point. So, a lot of the stuff wasn’t up to the standards of what we liked when we were kids. We wanted to establish ourselves with masks, as we felt there was a really good opportunity there because some of our favorite mask companies were either gone or weren’t doing masks anymore. Subscribe to our free weekly newsletter: Ĭhris: Believe it or not, the evolution that the company has progressed to was pretty much planned from the beginning. See what you’re missing with a free demo. Support for this episode comes from Gantom Lighting & Controls. Chris Zephro, co-founder and President, and Justin Mayberry, co-founder and Art Director, of Trick or Treat Studios discuss their business evolution and plans for the future. So, with all that in mind, this is the first episode in our mini-series covering some of the haunt-friendly wholesalers from this year’s Halloween & Party Expo in Las Vegas. Plus, if your haunt has a merchandise store you can setup direct relationships with wholesalers. It primes attendees for certain themes and prepares them to attend events. What consumers see in stores and when they see it directly impacts haunted attractions. But before we get into all that, you might be wondering why it matters? Halloween is an ecosystem. Over the past 12 years, Trick or Treat Studios has expanded from select masks to dozens of products serving everyone from end consumers to haunts.
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